Most small farms are overly diversified!
Even though diversity is key to ecological farming it can also get out of hand. What if you could expand your sales and limit waste without adding new crops to your farm business? Kat the Farmer will discuss how she has done just that by finding diversification within a niche and increasing average order value through creative product development, variety selection, packaging, and value adding.
Kat brings two decades of farming experience and a passion for sharing and comparing notes with other farmers. This interactive webinar will allow participants to think critically about new products to add without stretching themselves too thin.
In this webinar you’ll learn:
- to hone your product list to figure what you grow well and what is actually bringing in profit
- to think creatively about how you can add value to those products to increase sales
- to ensure that the additional labor requirements for expanding your product offerings is sustainable and profitable
Meet Your Instructor
Kat Johnson of Kat the Farmer (VA)
Kat Johnson owns and operates a salad centric farm and food company called Kat The Farmer. Based in southwest Virginia, Kat specializes in making branded value added products from her most valuable crops so that she can grow and sell more of her most profitable items. She markets her produce and prepared foods to a farmers market and grocery stores. Her products include prepared salads, salad dressing, pesto, and chopped greens. She operates out of both commercial and licensed home kitchens. Kat has spent two decades working on Organic and CNG farms, and lots of shifts working the dish pit in restaurants and knows how much work it is to add an extra product enterprise to your farm business. She is excited to share her experience and practical knowledge with other farmers in the Farm School.
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